Marketing playbooks for people who have to launch a token
Practical guides to marketing a crypto project, written for the person who actually has to do it. How to sequence a launch, build a community that holds, vet a KOL before you pay them, and get an ad approved on a platform that would rather not run it.
Start with these five guides
- The Complete Token Launch Marketing Timeline: 90 Days to TGE. The sequence everything else hangs off. What has to happen at 90, 60, 30 and 14 days out.
- How to Build a Crypto Community That Survives a Bear Market. Telegram versus Discord, moderation that holds, and the members who stay when price does not.
- Where Crypto Projects Can Actually Advertise. Platform by platform. What is allowed, what is banned, and what needs authorisation first.
- The Complete Crypto KOL Marketing Guide. Vetting, pricing, briefing and measuring influencer campaigns without wasting the budget.
- Building a Marketing Funnel for a Crypto Project. Turning attention into an owned email list, and the list into holders.
Every other guide on the site sits under one of those five. See everything published so far.
What this site does not do
This is a marketing site. It is not about trading, investing, or whether any token is worth buying. No price talk, no return projections, and nothing to help anyone pump a coin. If that is what you came for, this is the wrong place. The full position is in the disclaimer.