Blog
Everything published so far, newest first.
-
Building a Marketing Funnel for a Crypto Project
Most crypto projects do not have a marketing funnel. They have marketing activity: tweets, Telegram posts, KOL campaigns, AMAs. Activity and a funnel are different things, and the difference becomes…
-
Negotiating a Crypto Influencer Contract: What to Put in Writing
Most crypto influencer deals are done informally. A few DMs, a price agreed over Telegram, a stablecoin transfer, and hope that everything works out. When it does, nobody talks about…
-
KOL Deal Structures: Flat Fee vs Tokens vs Performance
How you structure the deal with a crypto KOL determines the incentives, the risks, and often the quality of the outcome. A flat fee campaign gets you a specific deliverable.…
-
The Complete Crypto KOL Marketing Guide
Crypto influencer marketing is not like mainstream influencer marketing. The deals are structured differently, the risks are different, the fraud problem is more severe, and the way audiences respond to…
-
Where Crypto Projects Can Actually Advertise: Platform by Platform
Running paid ads for a crypto project in 2026 is not like running paid ads for a SaaS product. Every major platform has a separate policy for crypto, most of…
-
Turning a Telegram Group Into an Email List You Actually Own
Your Telegram group is not an asset. It is a liability. Telegram can remove your group. It has happened to crypto projects before and it will happen to more. The…
-
How to Build a Crypto Community That Survives a Bear Market
Here is something that most project teams find out the hard way: the bear market does not kill communities. Neglect does. A well-built community will drop in activity during a…
-
How to Structure an Airdrop That Builds Real Users, Not Farmers
Airdrop farming is so well-developed at this point that within hours of any publicly announced airdrop, thousands of wallets running coordinated scripts will complete whatever tasks you set up. By…
-
Crypto Exchange Listing Announcement: Template and Sequence
A listing announcement is one of the highest-stakes pieces of content a crypto project will write. It gets screenshotted, quoted, shared into dozens of communities, and used as evidence of…
-
The Complete Token Launch Marketing Timeline: 90 Days to TGE
Most token launches do not fail because the product was bad. They fail because the team started marketing three weeks before the TGE and expected a crowd that was never…